We are Tel Aviv Global & Tourism, a municipal-run tourism and business development company. Our goal is to position Tel Aviv as a global hub of innovation and entrepreneurship, establish it as a global brand, and transform it into a leading tourist destination.
By 2030, Tel Aviv aims to shine as a premier global urban destination. Over the past decade, Tel Aviv-Yafo has undergone a remarkable transformation, reinforcing its status as a dynamic global city, drawing millions of tourists and visitors each year.
Tel Aviv has been ranked 4th in the world in the 2025 Global Startup Ecosystem Report (GSER) by Startup Genome and the Global Entrepreneurship Network, unveiled at VivaTech. Climbing one spot from last year, Tel Aviv is now the highest-ranked ecosystem outside of Silicon Valley, New York, and London. The city’s $198 billion ecosystem value, top global ranking in knowledge, talent, experience, and funding, and its leadership in the MENA region reflect its continued global strength. With over 180 multinational R&D centers and rapid growth in AI, cybersecurity, and life sciences, Tel Aviv stands out as a powerhouse of innovation. “Tel Aviv’s position as the #4 Global Startup Ecosystem continues to impress as it maintains its edge against cities three to ten times its size,” said JF Gauthier, Founder & CEO of Startup Genome. This achievement reflects the collective efforts of entrepreneurs, investors, academia, and public-private partners.
