Independence Trail is a joint project of the Ministry of Jerusalem and Heritage, Ministry of Tourism and the Tel Aviv-Yafo Municipality. It is managed by Tel Aviv Global & Tourism and is operated by Disk-In. The Independence Trail was established by initiative of the Tel Aviv-Yafo Mayor, Ron Huldai, and is one of the main projects that were undertaken in honor of Israel’s 70th anniversary. The project articulates a core principle in the Municipality’s tourism strategy, which calls for enhancing the national and Zionist heritage sites in the city and making them more accessible to the public.
Frishman Beach by Barak Brinker
Independance Trail Tour by Riki Rachman
Sarona by Guy Yechiely
Sarona Visitor’s Center
Through multimedia installations and displays featuring original artifacts, this three-story visitor’s center tells the fascinating story of Sarona Colony. While today Sarona serves as a popular shopping and recreation center, the site was originally a German Templar Colony established in 1871. Later on, it also housed the first government offices of the State of Israel. The center also offers guided tours of Sarona’s secret and historic underground tunnels.
Jaffa Tourism Center Guy Yechiely
Renovated Jaffa Tourist Information Center
The renovated tourist information center in Yafo serves as a meeting point for groups touring the city and offers an interactive information screen, innovative 3D model of Old Yafo, benches, shaded area, and disabled access. The outdoor part of the center allows visitors to rest and enjoy information on Yafo 24/7.
© Ilan Shapira
Local Experience
Experience Tel Aviv’s diversity through resident-hosted tours in Jaffa, HaTikva, and Neve Sha’anan. Hosts share personal stories, serve traditional food, and offer authentic local insights, empowering residents and connecting them to the city’s tourism scene. Part of a global trend, this initiative enriches both visitors and locals. For more information, email us at tourism@tel-aviv.gov.il
Tel Aviv- You're Home
Tel Aviv is now offering new, tailored content for Jewish visitors, including specialized tours, an opportunity to meet and speak with influential figures within the city, diverse itineraries, top-tier culinary experiences (both kosher and non-kosher), and access to everything the city has to offer.
© Maria Naiman
Yitzhak Rabin Monument
The Yitzhak Rabin Memorial in Rabin Square marks where the Israeli Prime Minister was assassinated in 1995. On the 25th anniversary, the monument was renovated to include a screen displaying films about the incident and its impact. Visitors can watch these films, visit the memorial, and engage in heartfelt discussions with volunteers deeply affected by the assassination, gaining profound insights into its significance for Israeli society.
Tel Aviv City Card
The Tel Aviv City Card is the city’s official digital visitor pass, designed to provide convenient access to Tel Aviv’s leading cultural attractions, museums, and experiences. Developed as part of Tel Aviv Global’s tourism initiatives, the card enhances the visitor experience by offering a simple and flexible way to explore the city.
The City Card provides free admission to selected museums and cultural institutions, alongside discounts on guided tours, attractions, experiences, and official city merchandise. Fully digital and easy to use, the card can be purchased online or at official tourist information centers, allowing visitors to discover Tel Aviv’s culture, history, and urban lifestyle at their own pace.
Newsletter
So much to do, see, experience and taste this May in Tel Aviv. Check out 𝗧𝗲𝗹 𝗔𝘃𝗶𝘃 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲 and make sure you don’t miss out “Oh, May”!
Mobile Transportation Visitor Center
The Mobile Transportation Visitor Center was a temporary project initiated by Tel Aviv Global in partnership with the Tel Aviv Authority of Transportation and Breeze Creative. Created during the construction period of the Tel Aviv light rail, the project aimed to help residents better understand the city’s evolving transportation infrastructure and future mobility plans.
The mobile center traveled between neighborhoods in an inflatable structure transported by trailer, offering interactive experiences focused on urban transportation and city development. Activities included transportation-themed quizzes, immersive projection content, and interactive activities that explored different eras of mobility in Tel Aviv.