Kapaim operates across four core areas:
- Marketing Analysis, Planning & Creative – Developing marketing strategies, planning tactical marketing tools, campaign management, concept development, creation of marketing communication content, and art direction.
- Targeted Marketing & Sales Promotion – Experiential marketing, promotional campaigns, sector-specific marketing, trade marketing (point-of-sale marketing), and marketing logistics.
- Event & Conference Production – Production of some of Israel’s largest active lifestyle events, as well as product launches, corporate events, and professional conferences.
- Kapaim Active – Israel’s largest company specializing in the production and marketing of active lifestyle events.
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