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Meet The Team!

Meet our diverse and passionate team, driving the quantum leap in global branding, economic and tourism growth across Tel Aviv. Expertise and creativity fuel our success. We're here to assist—feel free to reach out with any inquiries.

Sharon Landes-Fischer

CEO

Yael Froman-Ideses

VP and Director of Tourism

Cochi Tzur

Director of Operations

Irit Talmi

Director of Branding and Marketing

Michal Michaeli

Director of International Economic Development

Astar Nati

Head of Startup Engagement and Impact

Ben Shoam

Senior Head of Tourism Infrastructure Development

Daniela Slonim

Manager of The Platform- Entrepreneurship and Innovation Center

Gil Keysar

Senior Head of Tourism Services and Commerce

Hagar Saad

Head of Tel Aviv Convention Bureau

Malka Cohen-Tzemach

Accounting Manager

Merav Ahroni

Office Manager

Merav Uziel Refetov

Marketing Project Manager

Nadav Laor

Senior Head of Incoming Tourism

Nadav Zamir

Domestic Tourism Coordinator

Natalie Cohen Kaminer

Executive Assistant

Nurit Neuberger

Head of Domestic Tourism

Shir Shukrun

Head of HR

Teva Dar

Head of Digital Marketing

Zevik Zaft

Head of Ecosystem – Scale-Up Companies

Zohar Cohen Zada

Head of Ecosystem – Pre-Scale Companies